[Get.H48k] AD-INFINITUM Legal Checklists for the Advertising Industry
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Book Details :
Published on: 2015-06-10
Released on:
Original language: English
In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaign Ad-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs. Even better, armed with summary checklists found within each chapter, you can quickly and effectively identify the key issues that must be addressed for a successful campaign. Topics covered in the book include legal review of advertising claims for FTC/FDA compliance, agency service agreements, celebrity talent agreements, digital/social/mobile issues, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, among many others. Whether you’re a copywriter working on a compelling marketing campaign or an executive negotiating an agency agreement, this advertising law handbook is a valuable resource to have on hand before you walk into a meeting or make that call! YouTube embed options can make your videos look less ... Oct 10 2012. YouTube embed options can make your videos look less YouTube-y Letting Agents Tenancy Renewal Fees - UK's Biggest ... What is a Tenancy Renewal Fee? If youve used a high-street letting agent to source a tenant the chances are youre going to be inflicted with a tenancy renewal ... Proposed Reforms in the Wake of the Enron Scandal by Bob ... Questions Note the phrase below that reads "including what is left of Arthur Andersen." For what does one pay what is left of Andersen (AA) for anything other than ... Legal Notice Holiday Travel Watch The Legal Notice of HolidayTravelWatch ... We use cookies to understand and save your preferences for future visits keep track of advertisements and compile ...
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